When it comes to beachwear, many moms opt for comfort and coverage—especially when chasing kids around. But not all moms follow that path.

Australian influencer and fitness mogul Tammy Hembrow is stirring the pot with her bold beach style. A mom of three and owner of two successful businesses—TammyFit and the Saski Collection—Hembrow isn’t shy about showing off her hard-earned physique.

Recently, she shared a photo on Instagram modeling a barely-there bikini from her latest collection. The design? Minimal would be an understatement. The strings of the swimsuit crisscross her back in a way that left many followers squinting to find the actual fabric.

She captioned the post: “FOR THE SUN LOVERS @theminimaleanimale splendor suit in my new colour ‘Euphoria’ dropping next week!”

While some praised her confidence, others were shocked—calling the look inappropriate for a mom. Still, Hembrow remains unapologetic. For her, it’s about empowerment, not approval.